Futuristic Marketing

As technology advances so does our strategies and tactics within the business world. Marketing is no exception to this fact and has been changing drastically with the onset of AI technology. Many industries will be forever changed because of AI. It has taken over social media planning, responsive messaging, and writing strategy for websites. Of course, AI can

not completely take the place of human capabilities, but the power of its instant research and human writing copying potential is a powerful tool. Using this new technology to build stronger platforms, better marketing campaigns, and create more efficiency will put businesses on top. AI is being used for enhancement and prediction tasks to aid in the research process, but I believe in coming years the use of AI in business practices will increase. While programs like ChatGPT are just the start of this software, they already are helping excel markets.

The sales market has been progressively stretching into the future by using the expansive data that AI software is able to procure. This data consists of customer patterns, predictions, and marketing algorithms/strategies that promote sales profits for businesses. Small businesses, in particular, could benefit from these free research and analysis tools to promote their product. Not only would they benefit through the data it can provide, but also through time-saving measures such as AI regulated tasks.

Three of the biggest benefits of AI in the small business sector can be as follows:

• Creating efficiency and consistency through marketing and design

• Access to analytical customer data

• Automated responses to customers (time-saving measure)

Check out the references below for more info!

Harvard Business Review

Forbes Small Business