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Byredo Ad Campaign

Life unravels in small, jagged moments— missed trains, spilled coffee, a full elevator. Eyes Closed by Byredo offers a quiet remedy: a scent that softens, centers, and brings you back to yourself.

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Campaign Synopsis

Our story begins with a character moving through a hectic morning in the city. Nothing is going right. They spill coffee on themselves, drop their belongings on the sidewalk, and are frustrated. The city is loud— honking, chatter, construction—a sensory overload.

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Feeling overwhelmed, they stop and take a moment to breath. With their breath taking over,, they take a deep inhale and pull Eyes Closed from their bag. They spritz it. Instinctively, they close their eyes.

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As their eyes close, the noise fades. The camera shifts into a warm, dreamlike visual—a representation of the fragrance notes. Soft waves of cinnamon, cardamom, and ginger drift through their mind like comforting memories. For a moment, the world is still. Present.

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They open their eyes again—same city, same busy street—but everything feels quieter. Grounded. They walk forward, ready to face the rest of the day with clarity and calm.

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