How the Vision Makes Your Business

The vision and mission statements of a company play an integral role in the foundation of strategy, ethics, and goals. Creating a strategic business plan before going headfirst into the commitment of being an entrepreneur will assist in the setup of future branding and marketing strategies. While the mission statement is a short excerpt of what your business will entail, it does play a role into the values you hope to instill into the code of ethics. Lastly, the mission statement and company goals are intertwined. The continual growth of the company will always be brought back to the original vision for the business's products or services.

The vision and mission statements are also a valuable resource to customers because they demonstrate the benefits that will be provided to them via service and value. These purpose statements really come full circle and service every part of a business from employees to customers.

There are several main aspects to a mission or vision statement which are as follows:

• State the why of your business.

• State what your business does.

• State the values of your business.

• State goals for your business.

Check out the references below for more info!

Forbes Business

Harvard Business Review

DOAJ